CO – Director of Marketing – Ute Mountain Ute

JOB TITLE:

Director of Marketing

DEPARTMENT:

Marketing and Sales

SUPERVISOR:

General Manager

SALARY:

DOE

JOB SUMMARY:

The Director of Marketing is responsible for orchestrating a broad range of marketing activities. This role involves strategic planning, transformational leadership, preparation and execution, development of traditional and digital marketing strategies, and the tactical employment of gaming industry knowledge. The Director ensures alignment of marketing efforts with the casino’s goals, oversees data analysis, frequently engages in marketing campaign management and adaptation, and employs strong leadership principles to ensure team alignment. A key focus is on leveraging analytics tools, fostering team dynamics, and collaborating with other departments to drive the organization’s marketing objectives and profitability. The objective for the Director of Marketing is to lead and innovate in all marketing endeavors. This involves crafting and implementing a comprehensive marketing plan, managing direct marketing campaigns, analyzing data for informed decision-making, and ensuring compliance with industry regulations. The role demands a balance of creative thinking, analytical skills, and leadership prowess to enhance the casino’s brand and market presence while optimizing financial returns and strengthening customer relationships.

JOB RESPONSIBILITIES:

  • Strategic Planning: Develop and execute annual marketing plan that includes market profiling, promotional planning, media planning, database marketing, and annual budget development. Interface with other management in planning and executing activities and programs to assure casino and departmental objectives are being met and for achieving revenue and income objectives. Oversee and ensure consistency in brand standards and casino image.
  • Program Execution and Enhancement: Analyze and develop programs for use of existing marketing information and processes; evaluate and recommend potential uses of new processes to enhance marketing program results. Offer recommendations that introduce new opportunities for revenue generation.
  • Digital and Social Media Marketing Expertise: Develop and implement digital and social media marketing strategies, utilizing advanced knowledge of marketing concepts such as the marketing funnel, customer journey mapping, and pain/touch points.
  • Employ awareness and consideration tactics to drive acquisition and retention, and engage in meaningful conversations with the audience. Analyze and adapt strategies based on data-driven insights to maintain relevance in a rapidly evolving digital landscape.
  • Mastery of marketing analytics platforms including Aristocrat Gaming, nVision, Loyalty, Agilysis, and Infogenesis. Leverage these tools to incorporate data-driven insights into strategic planning and decision-making, ensuring adaptability and responsiveness to market dynamics.

MINIMUM REQUIREMENTS:

  • Minimum Five years of marketing leadership experience in a casino/gaming/hospitality environment.
  • Recent tribal gaming experience preferred

PREFERRED REQUIREMENTS:

  • Bachelors in a relevant field is required. Experience may be substituted for education in some instances.

To apply, Click Here