TX – Director of Marketing – Kickapoo Traditional Tribe of Texas

JOB RESPONSIBILITIES:

• Ensure compliance with the applicable Tribal, Federal and other laws and gaming regulations and Kickapoo Lucky Eagle policies and procedures.
• Ensure the highest possible standards of guest services by properly listening and responding to guest and Team Member concerns and questions.
• Directs all marketing functions and programs, including but not limited to, advertising, promotions, player development, entertainment, and transportation.
• Responsible for obtaining a deep knowledge of al Standard Operating Procedures (SOP’s) related to department positions and processes not outlined in SOP’s.
• Responsible for developing processes that support Team Members and cost efficiency and maximize guest service levels including ensuring those processes are documented in SOP’s and adhered to by Team Members via regular documented audits and discussions.
• Manages all marketing, advertising, and public relations activities through internal efforts and works closely with external agencies and vendors. Ensures that these projects are successfully organized, progress is documented, and they are executed via a central project management system.
• Provides feedback and approvals for all property creative and production.
• Ensures high quality, through and timely Team Member communication for all marketing efforts for maximum guest services levels and staffing efficiency.
• Responsible for the effective planning, implementation, communication, management, and execution of all casino promotions and special events, including pro and post-forma reporting on profitability. Also oversees guest research activities, including surveys and other feedback measurement tools.
• Develops, implements, and maintains a targeted casino guest base, establishing effective player segmentation strategies and standards, as well as developing policies and procedures for the accomplishment of objectives.
• Manages relationship marketing and player development strategies, including objectives and tactics linked to on-going performance assessments. Identifies and implements strategies for targeted direct marketing. Conducts feasible database analysis to plans and execute player development strategies.
• Maintains appropriate Team Member levels in the Marketing department by interviewing, selecting, training, scheduling, evaluating, promoting, disciplining, and terminating, as needed.
• Monitors and ensures expenses remain within operational projections. Manage effective controls over all marketing results, and adhere to approved budgets. This includes ensuring successful and accurate vendor PO and invoicing tracking management as well as accurate and timely pro and post formas.
• Provides direction to Team Members directly reporting to this position in accordance with the organizational chart of the company. Serves as a member of the Executive Management Team, attends scheduled meetings, and provides information and status reports concerning areas of responsibility.
• Responsible for overseeing implementation mechanisms to monitor progress; implement processes for the department and oversee the development and execution of the department’s budget.
• Facilitates the flow of informaiton throughout the Marketing department, by organizing and presiding over regularly scheduled meetings with the members of the Marketing team.
• Attends, and satisfactorily completes all required training as assigned and required.
• The essential functions listed above are not an all-inclusive list, but rather a general representation of the duties and responsibilities pertinent to this position. The duties and responsibilities will be subject to change based on organizational needs and/or deemed necessary by the Director.